Posts tagged with “sports betting legalization by states”

The Potency of Sports Opinions Labeled as Betting

Wednesday, 8 August, 2018

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Media takes on the world of sports betting have been frenetic. It’s at an all time high and likely to continue through the new waves of sports betting legalization.

Suddenly opinions are floating more than daily and fantasy sports takes. The race to chase the millions of sports bettors is the hottest market tied to sports.

NBA commissioner Adam Silver saw this years ago and soon every major league will be in the same territory.

It’s a market where the new age has yet to be determined. Old sales tactics from sports marketers fanned out in the mid 2000s. Sports handicappers migrated to a proper scope of an internet audience that can see true wins and losses.

Now there is an out of hand part of the current sports handicapper market that involves fake marketers and fake results to lure in buyers. But that type of scamming exists with any information type business. Most consumers are smart enough to dodge a profile of fake followers or a bogus name.

True handicappers are bettors first and foremost. They’re betting the games they give out and earning their dollars two-ways.

With what I’m seeing now media personalities are beginning to float opinions in the betting market as if it’s an NFL Sunday preview show. Head to head takes for bettors that are likely to put their dollars on a free opinion.

It’s a dangerous potent combination. Bettors want the lure of anything free or cheap. But these opinions are coming from non-sports bettors.

If you’re not putting a dollar down one does not have a proper opinion. There is simply no one to gauge a market if you are not in it.

With NFL being the toughest sport to handicap it should be an interesting six months as people lose money from the media chase of sports betting.

Where I see it headed is sort of the same direction ESPN’s ticker has went with a computer take of percentages on a team’s chances to cover ATS.